Savetostock Business Plan -

By Ifeanyi Godsfavour

Pitch Video

DESCRIBE YOUR BUSINESS:

Savetostock is a financial education company turned innovative fintech solution that combines financial education with automated savings tools. We empower individuals to save monthly and seamlessly transform those savings into diversified assets, including gold, stocks, and crypto using Ai. With a focus on education and technology ( &Ai), savetostock provides the knowledge and tools needed to grow wealth securely, turning everyday savings into valuable assets.

Current Customers: We currently serve a closed community of over 250 enthusiasts and 50 smart savers, inclusive of 3 major partnerships and access to a community of over 4000 members. In recent months, we have educated our clients, provided advice, and & processed over $600 worth of investments into the financial markets (within the past month alone) with a revenue of over $365 within previous months (3) of operations.

THE PROBLEM WE ARE SOLVING:
In Africa citing Nigeria as a case study, less than 5% invest in stocks and other forms of financial securities, with the average age of investors being 52. This is in gross contrast to statistics which show that over 93% of Nigerians Save monthly. Despite great interest in investing and growing wealth via savings, the majority of Africans are cut out of the process due to the:
1. Inadequate information on how to go about investing and what assets to invest in.
2. Lack of simplification of the process involved in converting savings to investments.
3. Lack of adequate technology aid and automation in transforming savings to investments.
4. Financial barricade in investing in profitable but expensive foreign assets due to lower wage earnings & small savings.
5. Fears and concerns for the risks involved in investing.

OUR SOLUTION:
What we are doing at Savetostock is simply providing the much-needed education and technology/Ai towards helping Africans save monthly, and have those savings converted into profitable investments assets of the financial markets.

If given the grant we will

So far, we’ve validated our product concept and established profitability & traction within just 4 months of our operation. This grant would be most helpful to our cause as we would be able to do the following:

1. Expand our monthly client intake from under 20 to over 200 through strategic marketing and online ads as we’d be able to increase our monthly ad budget from under $30 to over $180.

2. Raise our profit margin by 25% as we’d be serving about 10X more clients monthly while expending fewer resources (aside from marketing) while increasing our channels of revenue.

3. Help us automate our processes by launching and scaling our technology & Ai which will introduce new channels of revenue such as subscriptions and commissions allowing us to earn on multiple layers for every client.

4. Increase monthly processed savings converted to smart investments by 4X i.e about $2,500 every month.

5. This grant would allow us, to reach a highly untapped market being young adults on campuses (over 10,000 on average) who currently seek smarter ways to save their money.

How would this help your business? How will this help your business generate more income?

Via this grant, we would be able to generate more income monthly and greatly raise our profit margins by, as the funds would be channeled into:

1. Marketing & Online Ads- The grant would allow us, to spend over $180 monthly hence allowing us, to earn over $760 from what is presently $70.

2. Our Technology & Ai- This grant would be very handy in developing and launching our tech (cost at $500) hence allowing us to do two (2) things:

-Onboard our present wait-list savers of over 50 allowing us, to earn as soon as we launch.
-Increase our channels of revenue by 3 more being: Subscriptions, Commissions, and fees hence allowing us to earn as much as $3.0 per client on average, as we move clients from one offering to the next.

YOUR NET INCOME

Presently, On average for every $70 in revenue, the business spends $38, leaving $32 in net income, resulting in a 45.7% margin after all expenses.

The Income Statement shows our financials trailing the previous 3 months of the business while showing future expectations for 5 months upon receiving this grant.

CASH FLOW (5 MONTHS INTO THE FUTURE)

INCOME STATEMENT & PROJECTIONS

BUSINESS MISSION STATEMENT:

Helping Africans grow wealth through organized learning and via smart savings transformed into profitable investments.

SERVICE OR PRODUCT DELIVERABLE:

Our service and product offered to the public are categorized into the following:

Education (service): We offer training and organized learning programs and physical events towards educating and as such onboarding new clients into our smart savings technology. Our courses & contents usually revolve around:
1. Stock mastery program
2. How to & Investing in Gold the Smart Way.
3. Understanding the financial markets and how they work
4. How to interpret, decode, and analyse the stock.

Technology (Product): We currently have a wait-list of over 50 members as we’d be offering our smart savings platform where users can choose a savings plan and specifications on what group of assets they prefer while we help them in converting those savings inclusive of our present partners and brokerages as shown below.

Preview our landing Page website

DESCRIBE YOUR BEST CUSTOMER:

Our ideal customers are average to mid-income earners who seek to save a little part of their monthly wage into profitable investments so as to elevate their finances.

WHY CUSTOMERS DO BUSINESS WITH YOU RATHER THAN WITH YOUR COMPETITORS?

SERVICES

Our unique approach: So far our customers have delighted with our services due to our unique approach towards investing, which centers around a deeper understanding of the business and science behind the investment rather than on technical jargon, mechanical analysis of charts, etc.

Our testimonials: So far we’ve been so pleased with the magnitude of positive commentaries and recommendations that have come from our customers and these testimonials serve to attract even new customers who go on to share the same high-spirited feedback.

Comparative pricing: Although we aren’t the most affordable in our Niche, our customers are always delighted at the quality of value compared to the price and as compared to others who sell at the same price but at much lesser value. This has allowed us to build a loyal community of clients who seek our advice at every level.

Community & organized learning: Our customers and potential customers do business with us, as they know that beyond what they pay for our training or educational resource, they’d get even more value from our community where they continue to access free webinars, educational content, updates, and much more.

PRODUCT

First movers: We pride ourselves in being the first mover in our offerings as an interesting shift from the numerous conventional savings platforms where people just save and get a fixed return annually, into moving beyond savings and converting those savings into investments.

System simplicity: Our greatly simplified system would give our users what they’ve always wanted: A space where they could save with ease, grow their wealth through profitable investments, and learn every day while at it.

Ai Approach: Our approach towards using artificial intelligence in providing special users who desire to own their own investment journey by customizing their own portfolio (while seeking our recommendations periodically) thus owning the entire process has already caught (and should continue to do so) the attention and interests of potential customers.

LIST YOUR SERVICES OR PRODUCTS AND THEIR PRICES:

Services	Price (per unit)
Stock Mastery Program	$6.7
Gold Investment Program	$3.75
Product	Charges (per unit)
Smart savings platform	$0.6
	Commissions (per unit)
	9%
	Subscriptions (per unit)
	$1.5

HOW DO CUSTOMERS KNOW THAT YOU EXIST? :

Online Ads.
Referrals
Partners & Ambassadors

WHY DID YOU CHOOSE THIS BUSINESS?

“Driven by my passion for finance and inspired by the call of a hungry audience, I built savetostock to transform the way people save and invest”.

Personally I’ve always loved everything that had to do with the financial markets and I used to (and still do so) obsess with keeping up with the background stories & happenings with global companies, funds, stocks, etc, and sought ways to help educate others about it all and how they could use such learning in aiding their success. I would later go on to discover the lack of organized learning & technology to help everyday people save and invest.

So I began savetostock offering training services and while doing so, our customers began to request and complain for a simple system that would help them save and invest in financial assets, sparing them the needless hours of analysis and anxiety that has truncated their wealth journey. This deeply resonated with my dreams for Africa’s finance and led me onto my current path of simplifying savings for smart investments.

LIST YOUR TOP WAYS TO FIND NEW CUSTOMERS:

1. Content marketing across our social media environs.

2. Targeted Online Ads via social media platforms.

3. Referral programs and bonus incentives.

4. Leverage our present and future partnerships.

5. SEO optimizations and search engine rankings.

WHAT IS THE MOST COMMON CAUSE FOR A BUSINESS LIKE THIS FAILS?:

The most common cause of failure for businesses like ours is simply distrust of our service due to the prevalence of fraudulent fintech throughout Africa:

HOW CAN YOU AVOID THIS PROBLEM?:

We have taken tremendous steps towards avoiding this problem via the following:

A. Established a substantial number of testimonials from clients (both video and text) who remain super satisfied with our services and continue to benefit from them.

B. A lot of distrust also stems from fintechs who hold clients’ funds or manage their investments due to fear of fraud. We completely avoid and bypass this by serving as intermediaries and information providers while connecting users to assets using 3rd party API’s from reputable and well-known brokerages such as Trove or Chaka.

The above presently sits so well with our community members who are not only so satisfied with our services up to date, but also diligently await our technology as a die-hard necessity for their financial journey.

HOW LONG HAVE YOU BEEN IN BUSINESS?

Been running Savetostock for 4 months now but personally building disruptive tech startups since 2019.

At Work Pics: