RAPHAEL MAPINDA
EXECUTIVE SUMMARY
GREEN FARM365 currently produces tomatoes of good quality and it helps a lot of local business people in the community where they come to my farm and buy at a wholesale price and resell it at the market to make more money. Right now I have 5 potential customers. I’m planning on making a lot of investments in it so that in the future it can hold a lot of customers and supply big shops in the city. This will surely come true as we get a chance to have the resources through a loan that will help me farm on a big land. The loan will help me purchase a water pump and install the irrigation system, Fertilizers, and chemicals. This will be able to produce more products with good quality and generate a lot of cash.
THE PROBLEM:
People are struggling to get good quality tomatoes every day as our most important ingredient and they travel long distances to get these products and bring them to our community.
THE SOLUTION:
Greenfarms365 is here to change their lives from bad to good by supplying healthy products to support people’s health in this community and help customers save on the high cost of transport.
BUSINESS MISSION STATEMENT:
The GREEN FARN365 simply grows tomatoes as the main product and it helps a lot of people in the community by meeting their desired products at affordable prices. It is planning to farm on a big land where I will be
able to produce more products like maize and onions with good quality and even to supply to a lot of big shops in the city. The steps it will take is to always keep records like revenue and expense logs, income statements, and cash flow statements in order to generate cash.
THE PERIOD I’VE BEEN IN THIS BUSINESS:
I have been in this business for about six months.
MY NET INCOME:
My revenue last month was $221. I had expenses like paying rent $11, paying an employee $20, paying myself a salary of $60, paying $50 for raw materials, $1 for technology, $5 for transport, and $2 for advertisement. My profit was $72. This month the revenue was $359 and I had expenses like paying an employee $25, paying myself a salary of $60, paying $50 for raw materials, paying $11 for rent, paying $2 for advertisement and $1 for technology and paying $5 for transport. My profit for this month was $205.
SERVICE OR PRODUCT DELIVERABLE:
I promise my customers that I will be cleaning these products for them after they’re harvested and taking out the damaged ones so that they get the best quality. I will also arrange the packaging materials to keep the products safe.
MY BEST CUSTOMER:
Is Gladys. She owns the nursery school and she cooks for the kids every week. She has more than 50 kids she’s cooking for and she comes to my farm at least three times a week to buy tomatoes. She understands the new prices I make when we make some adjustments due to devaluations to our currency we sometimes have in the country. She’s easily copied to the new prices.
MY CUSTOMER:
My customers are both male and female in gender and their ages are from 30 to 50 years old. We have customers who are in uncompleted high school and some graduated from college.
WHY CUSTOMERS DO BUSINESS WITH ME RATHER THAN WITH MY COMPETITORS:
My customers do business with me because it attracts customers even though it’s new, it has reasonable prices and it serves with integrity I grow good varieties that are resistant to diseases and I pack them nicely.
LIST OF SERVICES OR PRODUCTS AND PRICES:
1. Tomatoes: I sell 1 big basin of tomatoes at $45 which weighs around 40-45kgs.
2. Onions: I sell 50kgs for $40.
CUSTOMERS KNOW THAT I EXIST THROUGH:
1. making adverts on Facebook pages
2. making posts on WhatsApp chats
I CHOSE THIS BUSINESS BECAUSE:
The revenues look very attractive and it is a game changer. When you start selling the products, the expenses are easy to understand in your cash flow statement. People always buy even if the country is battling economically. People always look for tomatoes as one of the most important ingredients in everyday life.
TOP WAYS TO FIND NEW CUSTOMERS:
1. Find through the existing customers as referrals.
2. Find those customers who are selling at local markets by showing them samples of my products.
3. Find through the marketplace on Whatsapp and Facebook.
This is a picture of me giving the plants water using water cans.
IF I GET THE LOAN:
I will purchase the materials below that will enable me to farm on a big land.
I will buy this water pump for $400
I will buy 5 bags of fertilizer at $300. I will buy these chemicals at $120.
I will buy this type of pipe at $180to install the irrigation system.
INCOME STATEMENT:
CASH FLOW STATEMENT:
ABOUT MY FAMILY:
I’m a married man with two children. My wife and I have been together for almost 6 years and we both love agricultural activities and we have a great future as my wife is studying Agriscience in college.
CONTACT DETAILS:
Phone number: +265993450155
Email:raphaelmapinda92@gmail.com
Course Facilitator Details
Phone::+265 993 38 72 14
Email:georgevict400@gmail.com