Nwaokendi Kingsley
DESCRIBE YOUR BUSINESS:
Executive Couture is a fashion company with 5 staff members. We are a BeSpoke Tailor that deal on all kinds of mid price and Luxury wears, we consult with clients, recommend styles, and produce professional African attires.
I currently have 100+ customers and 8 training students at the moment
If given the grant I will
Purchase a generator ………………………….. $350
A monogramming Machine …………………………………. $650
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Total Amount Requested is $1,000.
How would this help your business? How will this help your business generate more income?
Currently in the city of Aba there are no quality monogram machines. Most tailors do their monogram outside of town but with this micro loan I will be able to purchase the machine and generator. This will enable capture over 70% of the market when it comes to quality embroidery.
YOUR NET INCOME
For every $100 in revenue the business spends $30 which leaves $($70) in net income (70% margin) after all expenses including self-salary.
The Income Statement contains the first 3 month of the business from March 2024 to March 2025 (with future impact of the grant to the business in the coming months)
CASH FLOW (5 MONTHS INTO THE FUTURE)
Some of my designs
BUSINESS MISSION STATEMENT:
Redefining luxury men’s fashion with timeless elegance and modern flair.
Executive Couture slogan “Men Luxury per Excellence”
SERVICE OR PRODUCT DELIVERABLE:
I start by using social media and word of mouth to get in customers.
Next, I discuss, their needs, styles, and budget.
I measure them and receive 50-75% upfront.
Once that is done materials are purchased, the cloth design is laid out and sown by me and my team.
Sometimes customers come in to test their clothes and then it is delivered to them.
DESCRIBE YOUR BEST CUSTOMER:
My best customers are primarily men, including those in government sectors and business owners. I provide them with high-quality clothing that suits every occasion. My designs ensure they look luxurious and feel comfortable, giving them the confidence to go about their day or attend events without worrying about their appearance.
WHY CUSTOMERS DO BUSINESS WITH YOU RATHER THAN WITH YOUR COMPETITORS?
Exceptional Quality: My clothing is crafted with the highest quality materials and attention to detail, ensuring durability and style.
Personalized Service: I provide a tailored experience, understanding each client’s unique preferences and needs to deliver perfectly fitting and stylish attire.
Versatility: My designs are suitable for various occasions, from professional settings to social events, making it easy for customers to look their best at all times.
Comfort and Luxury: I blend luxury and comfort seamlessly, allowing clients to feel confident and comfortable throughout their day.
Exclusive Designs: My collections feature unique and sophisticated styles that stand out, giving clients a distinctive and elegant look that sets them apart.
LIST YOUR SERVICES OR PRODUCTS AND THEIR PRICES:
Prices to customers (1200 naira = $1)
| Product | Price (per unit) |
| Shirts | $12.50 |
| Kaftan | $25.00 |
| Agbada | $58.33 |
| Casuals | $20.83 |
| Suits | $83.33 |
| Joggers | $12.50 |
HOW DO CUSTOMERS KNOW THAT YOU EXIST? :
Through internet adverts and social gathering
WHY DID YOU CHOOSE THIS BUSINESS?
I chose to enter the fashion business due to my deep passion for fashion and design, which fuels my creativity and drives my desire to innovate. I saw a unique opportunity in the market that aligned with my entrepreneurial goals. Additionally, I am motivated by the potential to make a positive impact through sustainable practices and support for local artisans, all while capitalizing on the financial opportunities the fashion industry offers.
LIST YOUR TOP WAYS TO FIND NEW CUSTOMERS:
Most of my customer sees my banner outside my shop and the unique inside interior of my space they come in and get me connected,
By referrals
Instagram and Facebook AD.
Fashion Shows
HOW LONG HAVE YOU BEEN IN BUSINESS?
Since 2016 (8 years)
My Family Photo: From the left is my Younger sister, then my dad, followed by my mum, and then me on the far right.
CONTACT DETAILS:
Phone number: +2349090057887
Email: nwaokendikingsley@gmail.com
Course Facilitator
Name: Okoro Ezenwa Omaka
Phone: 09030050625
Email: omakaoe@gmail.com