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Ester John

Esttybizz is a one-person team, an independent stylist’s salon. I handle all aspects of hair styling services.  Consult with clients, recommend styles, perform haircuts, coloring, braiding and styling, and ensure customer satisfaction. I currently have 30+ customers and 2 training students at the month

Pitch Video

If given the grant I will:

 

Purchase a generator ………………………….. $350

2 wall dryer …………………………………. $300

Pack of Hair straightener ……………………………..$50

Pack of Hair curler………………………………………$50

2 Dummy heads ……………………….……..   $100

Tripod Stand ……………………………………..$50

Wig sewing machine ……………………………$100

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 Total Amount Requested is                $1,000.

 How would this help your business? How will this help your business generate more income?

This will help me get my work done faster and also because I don’t have constant light I deliver my clients work within 1 week instead of 72 hours, due to the unstable light supply in my area. I am using a hand dryer to dry client’s hair, so I am not able to work on more than one hair at a time. Every week I get more than 10 wigs for laundry and styling and I always give my clients long delivery dates and due to that they take it to my competitors with fast hair drying machine and less delivery dates. Which reduces the quantity of wigs I work on in a week to 5.This alone will add an additional $14 dollars in net income.

YOUR NET INCOME

For every $1.75 in revenue the business spends $.88 in expenses which leaves $0.87 in net income (50% margin) after all expenses including self-salary.

The Income Statement contains the first 3 months of the business from March 2024 to May 2024 (with future impact of the grant to the business in the coming months) 

CASH FLOW (5 MONTHS INTO THE FUTURE)

Wig Styling                                       Bridal Styling                                 Wig Making

Training

BUSINESS MISSION STATEMENT:

Our mission is to make comfortable and affordable customized wigs, well maintained wigs with luxury styling for our customers. To also equip people with the best knowledge in wigging. With a commitment to quality, efficiency, and exceptional customer service.

Esttybizz slogan “We style while you smile.”

SERVICE OR PRODUCT DELIVERABLE:

Wig making service: This is my basic wigging service that involves making a wig cap from a weavon pack or hair pack using the wig making machine, wig cap net, thread and elastic band. 

Wig styling: A wigging service that typically involves making a wig cap have a curly wave look, a deep wave look or a straight look.  This is only done to an already made wig cap.

Re-Wigging: The business offers losing an old made wig and making the wig again, these services are to customers who want their wig caps to fit them comfortable and customized to their head size

Wig Revamping: I offer wig revamping and maintenance services to customers who have old looking and bad wigs but need maintaining service for it to look good and new again.

Bridal styling: My business offers hair styling services for brides who want to have a unique hair look on their big days such, traditional wedding, white wedding and court marriage.

Wig installation and customization: My business offers wig installation and customization to customers who want to wear a particular hair for more than 3 to 7 days on their head making them look natural and gorgeous. 

DESCRIBE YOUR BEST CUSTOMER:

My best customers or clients are mostly women some in the government sectors and other doing their own business, as well as students. I save them time with my service I also make them look luxury and comfortable in a style this gives them the confidence to go out doing their business without been worried about how they look during the day or when attending occasions.

WHY CUSTOMERS DO BUSINESS WITH YOU RATHER THAN WITH YOUR COMPETITORS?

Apart from the good services we provide, I also offer consultations to them which I give them at a free cost which helps them to make the right decision for a hair style, color and length that will be good and comfortable for them, and loyalty is my priority, example, there are number of time after I make wigs for my clients or I rewig them I return the excess hairs to them, and that makes them trust me more even to come back next time. I also picked up and do delivery for them at a lower cost, and above all they always testify I don’t damage their wigs when revamping and it’s because I make sure I use the right products on their wigs. 

LIST YOUR SERVICES OR PRODUCTS AND THEIR PRICES:

Prices to customers (1200 naira = $1)

Wig making =5000

Wig revamping = 4000

Wig styling = 2000

Wig Installation /customizing = 5000

Bridal styling = 20000

Re-wigging = 5500

Ponytail = 2000

Hair braiding = 4000

HOW DO CUSTOMERS KNOW THAT YOU EXIST? :

Most of my customers knew my existence by visiting my work shop, my shop is just by a road side, and I have also post my works on my face book , tiktok and Instagram account to advertise my services

WHY DID YOU CHOOSE THIS BUSINESS? 

I choose wigging business because I developed the passion for it 8 years ago when I was serving as I full time missionary for the church of Jesus Christ of latter day saint in Ghana Accra West mission, My companions and other sisters in my apartment saw how I style my hairs and will want me to make their hair and style them also. So while doing that I developed great love and passion for hair styling and most of them encouraged me to go into hair styling business after mission and I have also realized, that hair styling or been a wig stylist is a business that will forever stay. Because we the women will always want to look good and outstanding all the time. And I   will always be eager to assist in styling them while they will always be happy and smile with their hairs and wigs.

LIST YOUR TOP WAYS TO FIND NEW CUSTOMERS:

Most of my customer sees my banner outside my shop and the unique inside interior of my space they come in and get me connected,

By referrals and the post I make on my social media accounts. 

I also make post on Facebook market place.

I also do Facebook AD sometimes.

HOW LONG HOW YOU BEEN IN BUSINESS?

Since 2018 (6 years)

CONTACT DETAILS:

Phone number: +2349037388368

Email: jesther8071@gmail.com, esttybizz@gmail.com 

Course Facilitator

Phone: 09030050625

Email: omakaoe@gmail.com

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