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Anakwa Kofi Enock – Tonney’s Barber Shop

Tonney’s Prestige Enterprise provide excellent, vibrant and value for money barbering and hairstyles service for people from all walks of life, with the understanding of installing confident, and adding value to my customers and building relationships through my customer service skills in other to provide for self, family and others.

Describe your best customers (age, gender, income, where they live, occupation, education level, interests) One of my many other best customers is an entrepreneur in the field of manufacturing and dealer in hardware’s. He is 50 years old and had his first degree from the University of Ghana and later had his masters in the United State of America. His interest is first with his family and his work. There are three other barber shops in my area but far from each other.

Watch Anakwa’s pitch video by clicking the thumbnail image below

Describe each of the main products or services you sell.*

I provide all kinds of barbering and hairstyles such as * Hair dying * Perming Cut for women * Shavings * Skin fade * Mid Skin fade * Taper Fade * Low fade * Beard trimming etc. These are among many of the services or products I sell to my customers.

What price does the customer pay for each of these products? * Perming cut = 2.68 * Hair dying = 1.79 * shaving = 0.89 * Skin fade (low, mid, high) each=1.34 * Beard Shaving = 0.89

How much does it cost you to provide each of these products? * Perming cut = 1 * Hair Dying = 0.89 * Shaving = 0.45 * skin fade ( Mid, Low, High fading) = 0.72 * Beard Shaving = 0.45

Unit margins:

  • Perming cut = 63% margin
  • Hair dying = 50%
  • Shaving = 98%
  • Skin fade ( Mid, Low, High fading) = 46%
  • Beard Shaving = 98%

How do your customers pay you? Cash and sometimes mobile money

How many regular customers do you currently have?* I have 800 out of 1300 regular customers

I have been in business for ten years. 

How do your current customers know you exist? * My customers know I exit through personal contact and networking.

Do you pay rent for your current location? If so, how much does it cost you each month for rent? Sure, we do pay rent; Monthly cost = $17.98

Sales for the prior 3 months

  • March total revenue = 190.34
  • April total revenue = 210.71
  • May total revenue = 221.33

Income Statement (Forecast)

Why did you choose this business?* I did choose this business because I have love for it growing up and I still do even now and I believe it is a great profession that can possibly make me become more self-reliant and build relationship

If given a grant I will invest in: 

  • Rent a reasonable store room = 214.42
  • Purchase one ceiling fan =39.31
  • Purchase one Sterilizer = 89 
  • Buy four clippers = 134.01 
  • Barbering chair =71.47 
  • Barbering lights and electrical installation =44.67 
  • Four seated customer chairs = 44.67

Name your top 3 ways to find new customers* 1. Social media such as WhatsApp and Facebook 2. Coming up with nice promotional incentives for my customers 3. Media telecommunications such as radio.

How many suppliers do you buy from? Do you buy in bulk?* There are 3 suppliers 

My business is has already started, and I have been in business for more than 1 year

My business is my only source of income. 

My family consists of four amazing individuals; my wife, Son, Daughter, and my self. My wife and I have been married for three years now and recently got sealed at Ghana Accra Temple of the Church of Jesus Christ of Latter-day Saints last  year 29th July 2022. 

I enjoy barbering and I have been doing this for the past ten years. However, I am still pursuing my degree at BYU-Idaho doing Applied Technology. And my wife is doing BYU-Pathway but she has paused for now and will be going back very soon. Moreover, she is a trained beautician as well but has not yet had her own place though. We love as a family to do things together such as laundry, cooking and studying.

Together as a family we hope to become more self-reliant both in spiritual and temporary things. We have a vision as a family to become a provider for self and for others and therefore we are excited as family to have had our unique abilities to contribute to this family goal. We love the Gospel and strive to learn, teach and live as a family.

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